Bella Buttercup / Australia

Bella Buttercup was born when two best friends decided to combine their love of beautiful things with their determination to build a successful brand, creating luxury products for stylish mothers. It was founded by Chloe Blanchette and Jaimee Masters in 2012, both of whom have come from a design and retail background. Growing up in New Zealand both young designers moved overseas in search of new experiences, wanting to immerse themselves in the culture of a vibrant new city. Chloe had her first baby, a little girl, this year in June and is excited to be joining the world of motherhood. She holds a Bachelor of Interior Design and has a background in sales and marketing. As a style conscious woman herself she saw an opportunity to introduce the baby bundle to the market, combining her love for both elegant products and design. Jaimee holds a Bachelor of Fashion Design and has a love of beautiful fabrics and trims; she stumbled across the idea for the baby bundle whilst designing and creating a unique and special gift for her expectant friend. From there she found there was a niche in the market for something practical and stylish for new mums, doubling as a great gift idea for mothers to be. Jaimee has recently returned from living in London where she frequently travelled to Europe to gain inspiration for past and current collections. Chloe and Jaimee are now both based in Melbourne Australia, where Bella Buttercup continues to develop and the studio is located.

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